01
SEO & Local Search
Be there when your next customer searches.
- Google Business Profile optimisation
- Technical & on-page SEO
- Local pages & review strategy
DIGITAL MARKETING · MELBOURNE, VIC
37.8136° S / 144.9631° EMelbourne,your nextbig move.
You’ve built a business worth noticing. We bring the strategy, creativity and digital marketing to help more of the right people choose it.
01 / MELBOURNEMELBOURNE / A CITY THAT MOVES
GOOD BUSINESS DESERVES TO BE SEEN
MAKE YOUR MOVE↗
LOCAL THINKING. BIG AMBITION.
SCROLL TO FIND YOUR DIRECTION ↓STRATEGY. CREATIVE. COMMERCIAL GROWTH.
LET’S FIND YOUR NEXT MOVE
Big plans start with a conversation.
Tell us where you are. Let’s work out where to go next.
Prefer to talk? Call the team. 0410 899 719
Trusted by Melbourne & Australian businesses
Battery WorldJungle CubsSF Prestige HomesSS Removals01 / NOT ANOTHER MARKETING AGENCY
Good marketing isn’t more noise.
It’s a clear direction.
ONE CONNECTED APPROACH
A strong business deserves more than a collection of disconnected campaigns. It needs a clear direction.
Blue Moon Marketing brings strategy, creative work, search, paid advertising, websites and automation together in one coordinated approach. We start with your business goals, then put the right channels to work.
Meet your growth team09+Years of experience
16xBest ROI On Google Ads
1000+Long-Term Client Partnerships
06Connected disciplines
Experience, campaign and client figures are awaiting verification.
02 / FIND THE FRICTION
What’s holding
your growth back?
You know the feeling. Let’s change the outcome.
01Invisible.
“My competitors appear everywhere. We don’t.”+
Put your business in the places your customers already look. Start with local search, helpful content and a clear reason to choose you.
Make your business easier to find ↗02Wasted spend.
“We’re paying for ads. Where are the leads?”+
Connect targeting, creative, landing pages and enquiry tracking. Find the gaps before putting more money behind the campaign.
Give your budget a clearer job ↗03Lost interest.
“People visit. Nobody enquires.”+
Make your offer easier to understand and your next step easier to take. A better customer journey starts with fewer obstacles.
Turn visits into conversations ↗04Disconnected.
“A lot is happening. Nothing works together.”+
Bring the channels, website and follow-up into one plan, with shared priorities and reporting your team can actually use.
Connect the whole journey ↗03 / ONE TEAM. CONNECTED GROWTH.
The channels change.
The objective doesn’t.
More of the customers you want. A clearer path to reaching them.
SIX DISCIPLINES. ONE DIRECTION.
04 / MELBOURNE ISN’T ONE MARKET
Different suburbs.
Different customers.
Different opportunities.
A professional firm on Collins Street needs a different approach from a Fitzroy café or a service business in Hawthorn.
We shape your search presence, creative and targeting around the people you want to reach — and the suburbs you want to grow in.
Build my local visibility ↗
CONNECTED LOCALLY / MELBOURNE, VIC
Melbourne CBDRichmondSouth YarraCarltonFitzroySouthbankDocklandsSt KildaHawthornPrahran
Abstract service-area network. Not a geographic map.
05 / BUSINESSES WE’VE WORKED WITH
Different businesses.
Shared ambition.
From the places people eat to the services they rely on.
HospitalityBattery WorldRetail
Jungle CubsEducation
SF Prestige HomesProperty
SS RemovalsLocal services
LOCAL DISCOVERY / SEARCH / CONTENTIN FOCUS / HOSPITALITY
Be the place they choose.
In a city with choice on every corner, being good is only the beginning. Give people a reason to find you, remember you and come back.
Discuss hospitality marketing ↗06 / PROOF OVER PROMISES
Marketing should produce
something you can measure.
85%
Organic visibility
Measured against an agreed baseline
50%
Qualified enquiries
Tracked beyond clicks and impressions
250
Page-one keywords
Keywords ranking on 1st page of Google
$1
Lower cost per lead
Reviewed alongside lead quality
Illustrative metric slots. Verified client results will be added before launch.
07 / THE CLIENT PERSPECTIVE
Real people.
Meaningful partnerships.
Good work starts with a team you can trust. Hear from the people behind the businesses.
Illustrative portraits. Approved client photos and stories will be added.
CLIENT TESTIMONIAL · AWAITING APPROVAL
08 / WHY BLUE MOON?
Your ambition.
Our collective advantage.
A connected team with a clear view of where your business needs to go.
01
Strategy before tactics
We understand the business problem before recommending the channel.
02
One connected team
Search, paid media, social, websites and follow-up share the same priorities.
03
Local market understanding
Your audience, competition and service area shape the plan.
04
Commercial reporting
See enquiries, bookings and lead quality alongside channel performance.
05
A scope that fits
Priorities reflect your industry, starting point and available budget.
06
Human communication
Clear explanations. Regular updates. A team you can talk to.
09 / HOW WE WORK
A clear roadmap.
A bigger next chapter.
From understanding your business to improving what works, we follow four deliberate steps in one connected journey.
YOUR GROWTH ROADMAP01
A clear starting point
- Your customers & their intent
- Your current search presence
- Your competitors & market
Discovery brief
Process illustration, not campaign performance data.
Understand
Know where the opportunity is.
We review your customers, goals, competitors and current marketing to identify where the opportunities lie.
Understand the business before recommending the work.
YOUR GROWTH ROADMAP02
A focused action plan
- Prioritise the right channels
- Agree on the scope & budget
- Define useful success measures
Strategy roadmap
Process illustration, not campaign performance data.
Prioritise
Decide what matters first.
We agree on the priorities with the greatest potential impact, then define the scope and budget.
Put time and budget behind the most useful priorities.
YOUR GROWTH ROADMAP03
One connected launch
- Campaigns & creative
- Pages & customer journeys
- Tracking & follow-up systems
Coordinated launch
Process illustration, not campaign performance data.
Build
Bring the plan to life.
Bring campaigns, content, pages and systems together around the agreed priorities.
Build the pieces around one customer journey.
YOUR GROWTH ROADMAP04
A cycle of improvement
- Review enquiry quality
- Identify friction & opportunity
- Test the next improvement
Monthly action plan
Process illustration, not campaign performance data.
Improve
Learn. Refine. Move forward.
Review the evidence. Refine the work. Keep moving towards the outcomes that matter.
Use evidence to decide the next move.
10 / INVEST IN YOUR NEXT CHAPTER
Choose where
your next stage starts.
A starting point for a conversation. The scope of work reflects your business goals.
START
For emerging businesses
From$1500/ month
Get the foundations right. Give your next customer a clear way to find and choose you.
- Search & website foundations
- Local visibility priorities
- Focused monthly action plan
- Clear performance reporting
MOST POPULAR
GROW
For established businesses
From$3500/ month
Bring your channels together. Build a more consistent flow of relevant enquiries.
- Connected channel strategy
- Search & paid campaign scope
- Content & conversion priorities
- Regular optimisation & reporting
SCALE
For your next stage of growth
From$5500/ month
Turn ambition into a coordinated plan across markets, channels and customer touchpoints.
- Integrated growth roadmap
- Multi-channel campaign scope
- CRM & follow-up workflows
- Commercial performance reviews
Pricing placeholders. Your proposal will confirm the scope, management fees, advertising spend and whether GST is included.
Need something different?
Let’s build a strategy around your business.
MELBOURNE. YOUR NEXT CHAPTER STARTS HERE.
Let’s build
what’s next.
Your next customer is already looking. Let’s help them find, trust and choose you.